Selera. 2025 Year in Revie

2025 became a year of growth, reflection, and important decisions for Selera.
We worked a lot, learned, made mistakes, and became more honest — with ourselves, our product, and our community.

What we achieved in 2025

• Released three collections

• Hosted 8 pop-up events

• Participated in two fashion shows: UFW, BFW

• Celebrated 5 years of Selera

• Held our first workshop for children in Kyiv

• Launched a creative circle for children in Aberdeen

• Won the Visa Pioneer Award

• Were shortlisted for the Marie Claire Sustainable Brands Award

• Featured in ELLE, Marie Claire, Sublime, and other media outlets

Impact & Sustainability

Throughout the year, we consciously worked with deadstock fabrics instead of regular production.
Thanks to Selera garments purchased by you in 2025, we were able to:

• Save approximately 1,500,000 liters of water

• Reduce CO₂ emissions by around 500 kg

• Reduce methane (CH₄) emissions by 40 kg

We also continued donating, supporting initiatives, and developing educational projects on sustainable fashion for both children and adults.

Key lessons of the year

2025 taught us to:

• Listen more carefully to our customers

• Simplify rather than complicate

• Focus on quality, fit, and longevity

• Create fashion without pretension, but with meaning

• Take responsibility not only for the product, but for its impact

We realised: Selera is ready for change.

What’s next

The coming year should be different:
— for you
— for the environment
— for the future of sustainable fashion

We are preparing to expand and adapt Selera.
The brand will become more accessible, clearer, more engaging — without losing its values.

We continue to work, learn, and create — step by step.

Gratitude

Thank you to everyone who was with Selera this year.
And a special, heartfelt gratitude to the Armed Forces of Ukraine, who make our lives, work, and future possible.

We wish you a Happy New Year.
May it bring peace, harmony, and prosperity.

With love,
Selera