Why Deadstock Matters
The fashion industry is a major contributor to environmental degradation. Producing new textiles consumes vast amounts of water and energy, and when unused materials are discarded in landfills, they break down and release harmful gases. By choosing to work with deadstock, we avoid the need for new production and reduce the volume of textiles sent to landfills. This helps:
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Save significant volumes of water
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Cut emissions of CO₂ and CH₄
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Lower overall pollution and resource depletion
Calculation Example: TENCEL™ Shirt
To understand the impact of using deadstock fabric, let's look at a typical example—a shirt made from TENCEL™ (a sustainable fiber derived from wood pulp).
Environmental Savings by Using Deadstock for 1 TENCEL™ Shirt:
| Impact Area | Average for New Production | Using Deadstock Fabric | Savings |
|---|---|---|---|
| Water Use | ~2,500 liters | ~0 liters | 2,500 liters saved |
| CO₂ Emissions | ~2.1 kg | ~0.5 kg (transport/sewing) | 1.6 kg CO₂ saved |
| CH₄ (Methane) Emissions | ~0.05 kg (if landfilled) | ~0 kg | 0.05 kg CH₄ saved |
These values are based on conservative, industry-average data from reputable environmental analysis tools.
How We Measure Our Impact
Our sustainability data is based on calculations using average values for each material. This includes the environmental footprint of:
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Manufacturing new fabrics (such as cotton, viscose, TENCEL™, polyester, etc.)
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The decomposition process in landfills, which emits both CO₂ and methane (CH₄), a potent greenhouse gas
Our Data Sources
We don’t just make claims—we use internationally recognized methodologies to track and verify our impact:
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Life Cycle Assessment (LCA): A detailed analysis of a product's environmental impact from creation to disposal
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Environmental Product Declarations (EPD): Verified documents that present the environmental data of materials
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Intergovernmental Panel on Climate Change (IPCC): The leading global authority on climate science and greenhouse gas emissions
A Small Choice, A Big Difference
By choosing products made with deadstock fabrics, you’re not just making a fashion statement—you’re supporting a smarter, more responsible industry. Every meter of reused fabric means less water wasted, fewer emissions released, and one more step toward a cleaner, more sustainable future.
One shirt can save 2,500 liters of water and prevent nearly 2 kg of CO₂ from entering the atmosphere. Imagine the collective impact if millions of garments were made this way.
Together, we can shift fashion from being part of the problem to becoming part of the solution.
