The Founder as the Face of Selera: Valeriia Semchuk

Selera was built on the belief that a brand should reflect genuine values and a way of life. Our founder, Valeriia Semchuk, does exactly that - she not only creates the pieces but also lives by the principles they embody. She wears what she designs, and she lives the lifestyle she shares with the Selera community.

Today, on Valeriia’s birthday, we want to celebrate her not just as the founder, but as the true face of the brand. Her authenticity, passion, and belief in what she does inspire us and shape Selera’s identity.

Join us in wishing Valeriia a Happy Birthday — and in celebrating the harmony between vision, values, and life that she brings to every creation.