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SELERA CORE

SUSTAINABILITY

BEST SELLERS

BEST SELLERS

Moment 12. Upcycled Jacket with Hand-Made Embroidery

A model wearing an upcycled black jacket with hand-made embroidery, standing against a wooden backdrop.

Person wearing a black blazer over a black dress with a deep neckline.

Moment 12. Upcycled Jacket with Hand-Made Embroidery £131.00

Trousers wide white

Woman wearing a flowing white dress on a plain background

A pair of white wide-leg trousers made of cotton, with an elastic band at the waist for comfort.

Trousers wide white £70.00

Moment 2. Mini skirt with zippers

Mini Woolen Skirt with dual side zippers blends modern style, comfort, and versatility. Made from lightweight, breathable wool, it's perfect for spring, summer, and warm autumn days. The mini length adds a bold, contemporary feel, while the functional zippers on each side allow you to adjust the silhouette to suit your style or mood.

Brown skirt with a zipper

Moment 2. Mini skirt with zippers £96.00

Wide-leg Jeans with Cuff

Wide-leg Jeans with Cuff

Wide-leg Jeans with Cuff

Wide-leg Jeans with Cuff £101.00

Ivory fitted jacket

Ivory fitted jacket

Ivory fitted jacket

Ivory fitted jacket £170.00

Transforming Wool Blazer

Transforming Wool Blazer

Transforming Wool Blazer

Transforming Wool Blazer £170.00

Sleeveless Cotton Shirt

Sleeveless Cotton Shirt

A female model standing in a room with a plain wall backdrop, wearing a sleeveless beige cotton shirt with a collar, short sleeves, and button-up front. She is also wearing light-colored shorts and beige sandals.

Sleeveless Cotton Shirt £83.00

Barrel Jeans with Pleats and Cuffs

Barrel Jeans with Pleats and Cuffs

Barrel Jeans with Pleats and Cuffs

Barrel Jeans with Pleats and Cuffs £96.00

Moment 8. Cotton mini shorts

A model wearing beige cotton mini shorts with a white sleeveless top, standing in a room with a minimalist decor.

Cotton Mini Shorts are a playful yet refined essential for warm-weather styling.

Moment 8. Cotton mini shorts £79.00

Moment 11. Tencel Open-Back Top

Tencel Open-Back Top effortlessly blends softness

Tencel Midi Shorts are a sophisticated take on everyday comfort, blending effortless style with a sustainable edge and open back top

Moment 11. Tencel Open-Back Top £83.00

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SELERA IN LIFE

Where conscious style meets everyday life

White shirt with shirt sleeves

A white, short-sleeved men's shirt with a hidden bar and a button-up neck.

White shirt with shirt sleeves

White shirt with shirt sleeves £79.00

Tapered Jeans

wide tapered jeans with pockets and belt loops

Tapered Jeans £96.00

Get to know us

selera

selera is a timeless basics brand founded in 2020 by fashion stylist Valeria Semchuk. The label’s collections are released in the form of limited capsules, in which every look has a special serial number. The brand’s signature staples include oversized shirts, blazers, and cut-out dresses, perfect for everyday wear no matter what season

Customer Reviews

The best part of my wardrobe

LinaCustomer, Ukraine

Exceeded all my expectations, this fabric is something

JuliaCustomer, Ukraine

Good evening!
I finally received the trench coat and I’m so happy. Everything fits perfectly! Thank you so much!
Now I just need to learn how to style it, since I’ve never had a trench like this before

AnnaCustomer, Germany

The pants are perfect. I'm waiting for spring to wear them

VictoriaCustomer

Latest Articles

Apr 12, 2026 The Art of Delivery: A Gift for Our Community

The Art of Delivery: A Gift for Our Community

Apr 07, 2026 Online Fitting Room

Online Fitting Room

Feb 25, 2026 London Fashion Week / 2026

London Fashion Week / 2026

Dec 30, 2025 Selera. 2025 Year in Revie

Selera. 2025 Year in Revie

Shipping

Worldwide delivery from 2 days to 5 weeks

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Payment

Visa / Mastercard, Google Pay, Apple Pay, PayPal

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Returns & Exchanges

The product can be refunded within 5 banking days

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