Caring for Your Garments So They Last Longer
At Selera, we believe that truly sustainable fashion doesn't end when a garment leaves our atelier. The way we care for our clothes has a significant impact on how long they last—and the longer we wear them, the smaller their environmental footprint becomes.
Here are a few simple habits that will help your favourite pieces stay beautiful for years.
Wash Less, Air More
Most garments don't need washing after every wear. Natural fibres such as wool and linen are breathable and often only need to be aired between wears. This not only preserves the fabric but also saves water and energy.
Always Read the Care Label
Every fabric has its own needs. Following the recommended care instructions helps maintain the garment's shape, colour and texture.
Choose Gentle Washing
When washing is necessary, opt for a delicate cycle with cold or low-temperature water and a mild detergent. High temperatures can weaken fibres and shorten the lifespan of your clothing.
Skip the Tumble Dryer
Whenever possible, let your garments air dry naturally. Heat from tumble dryers can damage fibres, cause shrinkage and reduce the longevity of the fabric.
Store Your Clothes Properly
Knitwear and heavy garments are best folded to prevent stretching, while jackets, shirts and coats should be stored on quality hangers that support their shape. Keep your wardrobe dry and well ventilated.
Repair Instead of Replace
A loose button or a small seam opening shouldn't mean the end of a garment's life. Simple repairs can extend the lifespan of a favourite piece for many more seasons.
Buy with Longevity in Mind
The most sustainable garment is the one you continue wearing. Choosing timeless designs, quality craftsmanship and versatile pieces means building a wardrobe that evolves with you rather than following short-lived trends.
At Selera, every piece is designed to be worn, loved and kept for years. With thoughtful care, your garments will not only look better over time—they'll become part of your personal story.
