Selera Debuts Selera Atelier at London Fashion Week

On September 18, Selera presented its new line, Selera Atelier, at 8th season of UA in UK Fashion Show, officially included in the FASHION BRITAIN schedule curated by the British Fashion Council. The show marked an important milestone for the brand and introduced a new creative direction, allowing more room to experiment with form, texture and detail. 

The first Selera Atelier collection, The Wanderer, explores the image of a free-spirited woman who chooses her own path, moves at her own pace and stays true to herself. The collection brings together expressive silhouettes, distinctive materials and thoughtful details that celebrate individuality. For Selera, luxury today is not about status or labels, but about freedom of choice, time, quality and the freedom to be yourself.

Selera Atelier is the brand’s second line, alongside Selera Core. It focuses on limited pieces, more intricate design, handwork and exceptional fabrics, including natural silk, premium viscose, and cashmere-wool blends.

The Wanderer is now available on the Selera website. It is the first of many collections that will continue to shape both Selera Core and Selera Atelier.