Selera is a timeless basics brand founded in 2020 by fashion stylist Valeriia Semchuk. The label’s collections are released in the form of limited capsules, in which every look has a special serial number. The brand’s signature staples include oversized shirts, blazers, and cut-out dresses, perfect for everyday wear no matter what season

The brand's mission is not just to create the garments, but to also inspire conscious
consumerism and promote a more sustainable future for the fashion industry. Their garments are created of high-quality natural fabrics, such as nettle and hemp fibers. These fabrics not only look and feel great but also have a lower environmental impact compared to synthetic fabrics. Another production staple the brand relies upon is the use of deadstock fabrics, which is perfect for the concept of limited edition capsules. Even the paper used for clothing tags is bio-degradable and contains flower seeds in it. Plant your tag and enjoy beautiful marigold or petunia flowers!

At Selera, we understand that fashion can be a force for good. Our sustainable fashion principles guide every decision we make, ensuring that we create beautiful, high-quality garments that respect both people and the planet.

1. Ethical Production We are committed to ethical production practices, prioritizing:
- Fair Labor: We work with factories that provide safe working conditions, and fair wages, and respect workers' rights

2. Sustainable Materials Our approach to materials focuses on minimizing environmental impact through:
- Organic and Natural Fibers: We use organic cotton, linen, hemp, and other natural fibers that are grown without harmful chemicals

3. Eco-Friendly Processes Our production processes are designed to be as eco-friendly as possible, including:
- Low-Impact Dyes: We use non-toxic, water-based dyes that minimize environmental harm

4. Circular Fashion We promote a circular fashion model that extends the life of our garments:
- Durability: Our clothes are designed and constructed to last, reducing the need for frequent replacements

5. Consumer Education We believe informed consumers are key to sustainable fashion:
- Transparency: We provide detailed information about our products' sustainability aspects, from materials to production methods

6. Innovative Design Our designs marry aesthetics with sustainability:
- Timeless Styles: We create versatile, timeless pieces that transcend seasonal trends and remain stylish for years